Pario – We made this for you!
conceptual, editorial, graphic
A growing number of quality seals try to help us choose between products by labeling them. However, they create biased images which often obscure what really lies behind an article. Pario works the opposite way: The whole process behind the product is made accessible for the consumer.
With Pario, both sides of the trade benefit: It provides transparent goods for the consumer and a positive image to producers, who are proud of what they do.
7/2013 – Graduation show, Aki Artez, Enschede, NL